Moutai said the price will not be adjusted
Li baofang, chairman of kweichow moutai distillery (group) co., LTD, said the price of both moutai and moutai will not be adjusted this year or in the future. Industry insiders said the move was moutai in order to stabilize market confidence and made statements.
Niu enkun, general manager of lightsaber consulting, said, "although moutai has a good market performance, consumption has been slow." Before that, more than 10 listed liquor enterprises successively released the third quarter performance reports of 2018. The performance of kweichow moutai, wuliangye, yanghe and other companies surprised the industry insiders -- behind the difficulty of finding a bottle, controlling the quantity and price, and increasing the price, the growth rate of the company's revenue declined.
Innovation has not kept pace with changing consumer demand
There is a view that the liquor industry began to decline. Niu doesn't think the industry is showing signs of this. "the liquor market is generally stable, but the position of the middle companies has changed." Zhu danpeng, a Chinese food industry analyst, said that the strong in the baijiu industry are always strong and the weak are even weaker, and the second army in the middle has entered the fierce competition. He believes that the industry is expected to experience 1 to 2 years of reshuffle.
However, niu enkun believes that the frequent use of price increases and goods control measures in the liquor industry in recent years has resulted in conflicts between manufacturers, who are unprofitable in the context of rising costs, and the innovation of brands and products cannot keep pace with the changes in consumer demand. These are the real problems in the liquor industry. According to his analysis, since the ex-factory price of moutai has not been raised and the price difference between the ex-factory price and the retail price is too large, the inventory will be increased in the consumer end. It was originally used for drinking, but now it is waiting for appreciation, resulting in the slow flow of moutai.
Still, niu enkun is optimistic about the future of the liquor industry. Looking back at the past progress of the liquor industry, niu enkun believes that in the next cycle, whoever can catch the "post-1995" consumers may lead the consumption trend in the next five years